Blog Post #2

The persona I will create on is that of adulthood. The persona adulthood is arguably the longest and most critical persona of the five identified. It is in this persona where most average healthy consumers spend the majority of their lives. They work, they gain disposable income, and they consume products and services. They are a critical persona to any marketing and product development team.

I will focus on myself and how I view myself and others similar to me. I will also view myself as an outsider, maybe a close personal friend who knows me and my tendencies. The persona will be multi-faceted and complex, it will even be contradictory at times. Personas are not rational and not logical at all times. Personas are human, personas are you and me.

The persona for me will include numerous things:

-          A 22 year old male who is a fifth year student at The University of Texas. He will be graduating soon with a marketing degree, and is somewhat uncertain about what the future holds after graduation.

-           He is the first in his family to go to college, and soon to be first college graduate from his family. He is the oldest in his family and has set a path for his younger siblings to follow.

-          He is good at preparing for school, but does like to procrastinate and wait until the next day to start. He does always complete his work on time and prepare for exams properly. He is disciplined in his studies when he absolutely has to be.

-          He is a sports fan. He follows the Longhorns sports and has season football tickets. He tries to make it to other sporting events but never has. He enjoys tailgating with his friends before heading off in to the stadium. The Texas sun is brutal during football season but that has no effect on him, he will go to the game on Saturday.

-          He lives off campus in South Austin with two roommates. He enjoys living with friends rather than on his own. He has his own room with his own amenities. He cooks on occasion but for the majority of his meals he microwaves the meals. Nutrition is big for him so he eats healthy but does indulge in sweets every now and then.

-          Health is important him. He spends 4-5 days a week exercising. Health problems run in the family, and he wants to stay away from those complications. Exercise and proper eating are preventative measures taken to minimize those chances.

-          He spends about 3 hours a day watching TV or movies. He does not like the commercials, so instead of waiting for the show to come back on what he does is skim through the other networks and find something else to watch while the other show is on a commercial break.

-          As far as spending money, he is a conservative shopper. He buys what he needs most of the time and buys things to indulge in on lesser occasions. He buys new clothes maybe three times a year, he is more than happy to wear the clothes he has now. If the clothes still fit and do not have tears they are perfectly fine. He spends more money on food than anything else. He eats out twice a week at restaurants, so that means that he eats in a lot of the time.

-          Social media is a nice tool to have, but he is not addicted to it. If he goes days at a time without checking Facebook it is fine. On the subject, Facebook is the only social media platform that he is on – it’s more than enough.